EOS BOTTLE REDESIGN

Redesigning of a company's product and logo.

EOS (Evolution of Smooth) has been a brand that I have kept using for years, and when thinking about this project the first thing I thought about was redesigning a brand that was well known and in the self-care department. EOS has distinct packaging and is well known for its egg-shaped lip balms. Soon they started expanding into the realm of creams and moisturizers. When exploring their packaging I enjoy their minimalism and colorful packaging, it is fun and recognizable from a mile away.

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I chose to redesign the body lotion because I feel it’s too minimal and one-dimensional, taking away from the rest of the fun packaging themes the company has. The biggest struggle was redesigning a logo that already represented the company, so I chose to go in a modern route while keeping it fun, and movement. I also decided to create my own scent called “Honey Lavender.” The redesign was done with research on current designs and ads, keeping the theme of the company alive as well as making sure the new packaging matched closely to the others.

All elements of this project were done in about 3 weeks, using Photoshop, Autodesk Sketchbook, and Adobe Dimensions